Gene Lu

Concept
It was late at night and I was walking down a dark side street heading towards Penn Station (NYC) when all of a sudden, an idea hit me. It was an idea for NYSC promoting the (superhuman) strengths gained by working out and maintaining a healthy lifestyle. Perhaps it was me walking faster than normal to avoid being mugged that triggered the idea.

The poster below was my first attempt to visualize this idea. To turn this idea into a concept, I came up with other ideas like "jay-jumping" (crossing the street by jumping over traffic) and "illegal possession of firearms" (the size of one's arms).

Powerwalking Poster - Concept 1