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Contribution
Strategic Design Strategy
A meeting place for people in the film industry, Reel-Exchange is the equivalent of Linked-In + YouTube. The site offers an exclusive membership to select people within the United States. This exclusivity was showcased by implementing a black and red color palette along with a linear design motif. A major functionality of the site was the Search Engine, which offered both a general and advanced search. This was given high visibility with extra real estate and a prominent position such as the upper right corner. Another main objective of the site was to promote interactivity. This was done by hierarchically positioning each film clip to promote competitiveness and participation within the community. Awards
Min's 2008 Best of the Web Winners - Design Maggie Awards - Finalist for Best Overall Web Design/Trade & Consumer Reel-Exchange.com made it to BtoB Magazine's 10 Great Media Web Sites. It's an honor to be a part of a groundbreaking project.  Home Page  Video Player Page
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