Gene Lu

I'm Lovin It - Pt 3

Super McDonald's T-shirt
Super McDonald's T-shirt
In an effort to improve McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo aligned with “i’m lovin’ it”, which solidified the overall message of the campaign.

McDonald's Pride
Sure, maybe Clark Kent one day forgets to change out of his McDonald's t-shirt, but hey, who could blame him. These shirts are updated employee uniforms, which help to push the newly redesigned campaign.

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's, and the NJ shore.

Posters in a Subway
Posters in a Subway
 
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