Gene Lu

I'm Lovin It - Pt 3

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Duh Duh Duh Duh!
In an effort to improve on McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo capped by the “i’m lovin’ it” message helped to solidify the overall message of the campaign.

McDonald's Pride
Sure, maybe Clark Kent one day forgets to change out of his McDonald's t-shirt, but hey, who could blame him. If McDonald's ever decided to ramp up on their merchandising (besides that of happy meal toys), this shirt would be one of their other products.

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's, and the NJ shore.

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Posters in a Subway
 
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