Gene Lu

I'm Lovin It - Pt 2

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At the Shore
In an effort to improve on McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo capped by the “i’m lovin’ it” message helped to solidify the overall message of the campaign. 

McDonald's at the Beach
This ad was inspired by my high school days when my friends and I would hang out at the beach and down burgers and soda on the boardwalk. For me, an extra value meal was the ideal meal for a day of vegging and passing out under the sun. There was also the option of pizza, but I rather pass on burning the top of my mouth on a hot, humid day.

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's, and the NJ shore.

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Posters in a Subway
 
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