Gene Lu

I'm Lovin It - Pt 2

At the Shore
At the Shore
In an effort to improve McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo aligned with “i’m lovin’ it”, which solidified the overall message of the campaign.

McDonald's at the Beach
This ad was inspired by my high school days, when my friends and I would hang out at the shore and scarf down burgers and soda on the boardwalk. At the time, an extra value meal was ideal for a Summer's day of eating and falling victim to food coma under the sun. 

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's, and the NJ shore.

Posters in a Subway
Posters in a Subway
 
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