Gene Lu

Design Brief
Design a bus poster measuring 15" x 6" featuring one of your favorite movies. The copy to be used is as follows (from most important to the least): Movie Title, Directed By, and "Now Available on DVD".

Final Poster

Research & Process
I chose to create a bus poster for one of my favorite movies, Napoleon Dynamite. After doing a search on Google, I came across their DVD cover, which utilized the masking-tape-on-paper effect. That specific 'DIY' look was heavily employed throughout the movie and it was the direction I chose to go with for the bus poster.

With camera in hand, I set out into the city for an MTA bus picture-taking session.

Bus Posters Galore!

After going through all the photos, I noticed a couple of patterns; all the bus posters were pushed up against the bottom side of the windows and none of the posters were designed to be integrated with the bus itself. In order to make this ad stand out, I realized that I had to break these two common patterns.

The first pattern to break was the 'integration' aspect of the bus poster. This was accomplished by using the masking-tape-on-paper effect on the entire side of the bus. The poster design itself would acknowledge the blue bar that wraps around the bus making the integration of the poster seamless.

For the second pattern, I used the scene in Napoleon Dynamite where the main character, Napoleon ties up an action figure (He-Man) and throws it out the window. For the entire bus ride to school, the bus drags He-Man along. Since the top of the poster was pushed up to the window, I used this to my advantage in recreating this particular movie sequence.

Final Poster Applied to Bus