Gene Lu

"i'm lovin' it"

Process
To better align with McDonald's "i'm lovin' it" campaign, the golden arches were slightly bent into a heart shape while maintaining the branding and style of the original logo.

McDonald's Logo Redesigned
McDonald's Logo Redesigned
After the finalization of the logo, it was on to the print side of things. 

Tools Used
Adobe Illustrator CS

 
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