Gene Lu

SlickCarDeals Hangtag

Concept
To differentiate among the typical promotional car accessories such as decals and magnets, I went with the hangtag approach. Similar to the "Baby on Board" hangtag, this promotional piece utilizes two suction pieces attached to a laminated print of the logo. 

Feedback
For tag owners, the tag's simple construction provided a greater sense of worthiness over that of stickers and magnets.

Results
35% of SlickCarDeals.com members nationwide have requested for the tag.
50% saved with DIY production costs compared to that of outsourced printers. 

Tools and Items Used
Adobe Illustrator, Adobe Photoshop, GBC laminator, suction cups, photo gloss paper, 5mil ultra-clear laminating pouch

SCD Tag in Action!
SCD Tag in Action!

 
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