Gene Lu

I'm Lovin It - Pt 1

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The Perfect Cheeseburger
In an effort to improve on McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo capped by the “i’m lovin’ it” message helped to solidify the overall message of the campaign.

The Cheeseburger
This was an actual cheeseburger purchased from drive-thru. Sure it doesn't look like the ideal burger that McDonald's has you thinking that you'd get, but it DOES look appetizing (for me at least). I think people have already figured out that they are not going to get a burger looking exactly like the ones seen in their ads. This is actually one of the main reasons why I stuck with a photo of the actual burger. It connects people on a subconscious level because this IS the burger that they get rather than some made-up burger.

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's, and the NJ shore.

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Posters in a Subway
 
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