Gene Lu

I'm Lovin It - Pt 1

The Perfect Cheeseburger
The Perfect Cheeseburger
In an effort to improve McDonald's “i’m lovin’ it” campaign, the posters were created to reflect the joy that McDonald’s brought to the everyday person, whether it’s children on their way to school or the business person on his or her lunch break. Photographs incorporating the new logo aligned with “i’m lovin’ it”, which solidified the overall message of the campaign.

The Cheeseburger
This was an actual cheeseburger purchased from a McDonald's drive-thru. The reason why I used it in this shot was because it was genuine. People can relate to the experience of not getting exactly what they had anticipated prior to walking into the establishment. The image also eliminates the 'corporate feel' that all other McDonald's advertising campaigns present.

Things Used
Adobe Photoshop, Adobe Illustrator, Nikon DSLR & tripod, couple of Extra Value Meals from McDonald's

Posters in a Subway
Posters in a Subway
 
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